Doing SMS the right way

No Such Thing as Free SMS Text Messaging

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By Kim Dushinski • December 31st, 2008

WARNING:

This post will not be popular amongst some text messaging companies.
There is No Free Lunch in Text Marketing

Undoubtedly you have discovered that there are tons of text message companies to choose between when you are ready to dive into text marketing. While there are a large number of terrific options available you may also come across some that are downright bad for your business. This post will help you to tell the difference.

Let me start off with some basic text messaging knowledge.

There are two ways to send text messages – SMS and SMTP. SMS is true text messaging that utilizes short code technology and there is a fee charged for each message that is sent. SMTP is essentially sending an email to a cell phone number and it arrives looking like a text message; there are no fees for sending SMTP messages.

To many people it will seem like the same thing. Using either method a business sends a message and a consumer gets it on their phone. No difference, right? Wrong. In fact, the SMTP method might seem better since there is no fee per message. Free is always better, right? Wrong.

Read the rest of the article here.